Values, Vision and Model



AECI’s vision is to be the supplier of choice for customers in its chosen markets. The focus is on domestic growth as well as ongoing expansion outside South Africa in the Group’s chosen strategic areas of Mining Solutions, Water Solutions, Agrochemicals, and Food Additives and Ingredients. The proactive management of a portfolio of Specialty Chemicals businesses is the Group’s fifth growth pillar.


The model in place for AECI is summarised as “Freedom supported by a Framework”, with the framework established by the parent company complementing the businesses’ pursuit of their own innovative product and service excellence. The model is represented schematically below.